Emirates Business Solutions, the Malaysian arm of Emirates Enterprise Ltd., announced today the launch of its first commercial fuel reduction product in the country.

HydroCell, a comprehensive fuel saving system installed in passenger vehicles, has the ability to generate hydrogen on demand and use it to supplement the fuel combustion inside the engine, effectively reducing fuel consumption by around 45%. According to recent tests that has been conducted at PSB labs and using multiple road tests, fuel consumption was reduced dramatically on several local passenger and pick up vehicles using only water.

“The technology is not new, and similar devices has been made in various sheds and workshops by enterprising enthusiasts around the World,” said Samer Helmy, Emirates Business Solutions Managing Director. “But this is the first commercially produced device that is built to German TUV standards, and therefore is manufactured to last, has tested compatibility with various engines, and will help reduce their wear and tear while delivering consistent fuel savings.”

The HydroCell fuel system will be installed at the company’s contracted technical and service center, and will be serviced by professional technical staff.

HydroCell is the first retail oriented energy saving device that Emirates Business Solutions introduces, as the company’s alternative energy arm of the business has been focused more on research and development. The hydrogen fuel system is being made and serviced in Malaysia and will be launching in other Pacific basin countries eventually.