November 30, 2011 at 12:00 pm
It is indeed befitting that Datuk Jimmy Choo has been acknowledged by his country as being an extremely valuable asset. Believe it or not, Malaysia and Malaysians were not the first, nor the second, nor the third country to catch on to what this gentleman had to offer. It was only after he became so famous in England and Hollywood that Malaysians even heard this name.

Did you know that Dato' Jimmy Choo hails from Penang?
Even so, the acknowledgement and accolades from his countrymen were slow in coming. So, it is extremely gratifying to read in the news that Malaysia will continue to enjoy the privilege of having world famous shoemaker Prof Datuk Jimmy Choo as tourism ambassador to the United Kingdom. Tourism Malaysia acting director-general Datuk Azizan Noordin was quoted as saying that Jimmy Choo is, without a doubt, a world renowned celebrity icon and is the perfect candidate in helping our country move up to be an attractive destination for the high-end tourism market.
Did you know that Jimmy Choo hails from Penang?
Read the full article below:
Malaysia will continue to enjoy the privilege of having world famous shoemaker Prof Datuk Jimmy Choo as tourism ambassador to the United Kingdom.
Choo, who has been actively promoting Malaysia as a tourism destination since August 2009, was notified by the tourism ministry that his role would see further extension.
Tourism Malaysia acting director-general Datuk Azizan Noordin said it was important to have the shoe designer icon as Malaysia’s tourism envoy in the UK.
“He is, without a doubt, a world renowned celebrity icon and is the perfect candidate in helping our country move up to be an attractive destination for the high-end tourism market.
“Throughout his tenure, we have enjoyed his ambassadorial role as he is well recognised, especially by the movers and shakers in London’s high society,” he said, adding that the role was voluntary.
Azizan said this when met at the World Travel Market fair here Monday.
Choo said the UK market was Malaysia’s biggest opportunity in Europe to attract tourists and despite the economic crisis, the country remained an affordable destination and value for money.
“The UK market consists of the largest tourist arrivals from Europe with 430,000 arrivals last year. We should capitalise on that,” added the Penang-born.
“I am thankful that I can be of service to Malaysia, and delighted to have the responsibility to promote my home country in UK,” he added.
Choo said he, together with Tourism Malaysia and other relevant stakeholders, would continue to work hard to promote the country.
“We must grasp every opportunity that comes our way from media coverage to and publicity campaign to constantly stamp our mark in the UK,” he said.
Source: Bernama
I was recently in Singapore and was corrected to use the word “Malays” NOT “Malaysians” when referring to people from Malaysia. I see in your FB postings that you use the word “Malaysians”. I will be in Malaysia in a few months, can you tell me which is the correct word to use?
The citizens of Malaysia are known as Malaysians, just like the citizens of America is Americans. Malaysia is a multi-ethnic nation, with three main ethnic groups, the Malays, Chinese and Indians. This is similiar to America, which is also a multi-ethnic nation, having caucasians (whites if you prefer, and their various sub divisions – Pennsylvania Dutch, Anglo Saxons, Irish, Italian, Cajun), blacks, hispanic among others. So Malays refer to the ethnic group, while Malaysians refer to citizens of Malaysia.
Got it! Thanks for the clarification! I cannot wait to arrive in Malaysia on April 1st!