Watch The Watch Exhibition

October 8, 2011 at 2:00 pm

A significant amount of income generated from the tourism industry in Malaysia comes from exhibitions and trade conferences. In recent years, the number of exhibitions and trade conferences has increased, as has the number of visitors to Malaysia.

These exhibitions can be both large and small, and some cater for various niche markets. A recent article in a local newspaper highlighted one such exhibition called Timepieces Today, Tomorrow & Forever. This exhibition is about watches, and is taking place at Pavilion KL until 9th October 2011. Among the exhibits are luxury watches from leading brands like Ulysse Nardin, Montblanc, Cartier, Graham, IWC Schaffhausen and Jaeger-LeCoultre.

Montblanc

Luxury brands like Montblanc and Cartier will be participating in the Timepieces Today, Tomorrow and Forever Exhibition at the Pavilion, Kuala Lumpur

Fans and watch collectors will definitely find this exhibition interesting as it also allows visitors a first hand experience in the intricate watch-making process.

Read the full article below:
Catch a glimpse of the craftsmanship and painstaking work involved in producing some of the finest watches from luxurious international brands.

At the Timepieces Today, Tomorrow & Forever exhibition at Pavilion KL till Oct 9, visitors can even try their hand at the intricate watch-making process.

Tourism Minister Datuk Seri Dr Ng Yen Yen launched the event yesterday. It features exclusive collections from leading brands like Ulysse Nardin, Montblanc, Cartier, Graham, IWC Schaffhausen and Jaeger-LeCoultre.

Luxury phone brand Vertu is a participant as well.

Among the limited-edition timepieces displayed is the “1Malaysia” watch by Ulysse Nardin, produced as a tribute to the country.

“Exhibitions featuring international brands such as these are in line with the Tourism Ministry’s efforts to promote Malaysia as a shopping haven for tourists,” said Dr Ng, adding that shopping had contributed RM16.2bil to the country’s coffers last year.

She said the ministry aimed to develop the Bukit Bintang area into a “must visit” tourists’ area with several projects planned, including a 1.3km walkway expected to be completed by the end of the year.

The exhibition celebrates the 10th anniversary of home-grown luxury watch retailer Swiss Watch Gallery.

The company, which began with an outlet at Penang International Airport, now has more than 20 watch boutiques in Malaysia and Singapore.

The exhibition’s lifestyle partners include UOB Bank, BMW, The Star, The Peak, Sheraton Imperial Hotel and Glenmorangie. The event has the support of Tourism Malaysia.

Source: The Star

Photo (c) Bruno Soares

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